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All roads lead to San Diego as United Fresh travels through California to meet with the produce industry in anticipation of United Fresh 2013, May 14-16 in San Diego, CA. United will visit member operations and hold town hall meetings for candid discussion of current critical issues, including food safety and immigration.


The 2013 Fresh Impact tour is your chance to share your perspective on the issues. Being united makes all the difference - we want to hear from you! Join us at one of these scheduled tour stops:

2013 California Tour Stops


March 13

Chairman’s Kick-Off Luncheon & Member Visits
Hosted by David Krause, Paramount Citrus, California Citrus Mutual and California Grape & Tree Fruit League


March 14

Member Visits


March 15

Town Hall Luncheon & Member Visits

San Francisco

March 18

Town Hall Breakfast & Member Visits
Hosted by the San Francisco Wholesale Produce Market


March 19

Town Hall Luncheon & Member Visit
Hosted by the Grower-Shipper Association of Central California

Santa Maria

March 20

Town Hall Luncheon & Member Visits


March 21

Town Hall Luncheon & Member Visits
Hosted by Tom Deardorff II, Deardorff Family Farms

Los Angeles

March 22

Town Hall Breakfast & Member Visits

San Bernadino

March 22

Town Hall Luncheon & Member Visits

Hosted by Roger Schroeder, Stater Bros. and Bill Brooks, Westlake Produce Company

San Diego

March 26

Special Events & Member Visits

Fresh Impact Tour Highlights
United Kicks Off Fresh Impact Tour with Chairman’s Luncheon - Inside United Fresh, March 14, 2013
Ag official says immigration reform must come soon - The Herald, Monterey County,  March 19, 2013
ANUK Joins Fresh Impact Tour to Discuss Immigration, Foodservice, Nutrition - And Now You Know, March 19, 2013
United Makes a Fresh Impact with Tour in Central California - Inside United Fresh, March 21, 2013
Immigration reform tops industry buzz on United Fresh tour
- The Packer, March 22, 2013

Take a look at United’s 2012 Fresh Impact Tour:

Follow along online on Twitter or Facebook or attend a Town Hall to join in on the 2013 California Fresh Impact Tour!

United Fresh Produce Association
1901 Pennsylvania Ave. NW
Suite 1100
Washington, DC 20006
Tel: 202 303 3400
Fax: 202 303 3433