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September 12, 2007

FOR IMMEDIATE RELEASE: September 12, 2007
Contact:     Amy Philpott (202) 303-3425, aphilpott@unitedfresh.org

Washington, DC - The United Fresh Research & Education Foundation, in partnership with Cornell University, will once again offer its Produce Executive Development Program.  The program is designed for mid to senior level executives who are interested in developing their careers and helping their companies address the key challenges and opportunities faced by today's produce industry.  The program will be held March 9-14, 2008 at the Statler Hotel & Executive Conference Center on the Cornell Campus in Ithaca, NY and registration is open now.

"Last year's inaugural program was a great success," said Victoria Kuhns, senior vice president member services and foundation.  "After receiving outstanding evaluations from the participants, word has gotten around that this program is truly valuable.  Last year's program sold out and we expect that this year's course will fill up quickly, so interested members should call soon."

Some of the key topics to be covered during the 2008 program include: changes in food retail and foodservice climate; competitive strategy development; produce branding strategies; team dynamics & decision making; negotiation & conflict resolution; new product development strategies; global food industry trends; survival guide to finance in strategic planning; and supply chain effectiveness.  During the program, sessions and presentations will be augmented with guest speakers, case study exploration, working groups, and discussion.

"We learned so much valuable information in one short week.  It was just like an MBA course in produce," said 2007 program attendee and President of Paramount Citrus Dave Krause. "This program is a must investment for any executive looking for cutting-edge knowledge."

The Produce Executive Development Program is designed for mid-to senior-level produce executives, including Presidents, CEOs, Sr. Vice Presidents, Vice Presidents, Directors and others with management experience.  Anyone who is currently in a leadership position or under consideration for one will benefit from this program.

Tuition for the 5 day program includes all classroom sessions and materials, tours, lunches, several group dinners, completion certificate, group photo, and 5 nights lodging at The Statler Hotel.  United Fresh Members will receive discounted tuition rates.  Tuition for United Fresh members before January 4, 2008 is $4995 and after January 4 is $5500; non-member rates are $7995 and $8500 respectively. Space is limited; the maximum class size for the program is 40 participants, to help ensure a dynamic, yet intimate learning environment for participants.

Anyone interested in receiving more information or registering for the program can contact Beth Berman, United Fresh education manager, at 202-303-3405 or bberman@unitedfresh.org.

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This program will be executed by the United Fresh Research & Education Foundation, a 501(c)(3) not-for-profit organization designed to help meet the public's need for healthy, high quality, safe and affordable fresh fruits and vegetables. Founded in 1998, the Foundation offers research and education programs to enhance the produce industry's effectiveness, develop leadership skills at all levels of the industry to better meet public needs, advance produce safety and quality, and increase children's consumption of fresh fruits and vegetables.



United Fresh Produce Association
1901 Pennsylvania Ave. NW
Suite 1100
Washington, DC 20006
Tel: 202 303 3400
Fax: 202 303 3433
united@unitedfresh.org