Floral
Floral Industry Brand Perception
Brand perception is crucial in developing relationships with customers and winning their loyalty.
Why brand perception in floral matters
Consumers always consider their emotional connection when choosing between items that fulfil a similar purpose whether it be hunger in the produce category or indulgence in the floral category.
The Big Picture
Understanding the personality and attributes of the floral industry helps us connect with consumers.
The bottom line
Leverage the floral industry personality and attributes to help shape your brand perception with consumers.
For more information about the floral industry’s brand and
how to use the research download the full report.
Personal Impression
Somewhat/Very Favorable
United States
Brazil
United Kingdom
Germany
China
Australia
Reputation
Somewhat/Very Favorable
United States
Brazil
United Kingdom
Germany
China
Australia
Momentum
On its way up rapidly/somewhat
United States
Brazil
United Kingdom
Germany
China
Australia
Floral Industry Personality Traits
United States
- Friendly
- Fun
- Classic
- Approachable
- Exotic
Brazil
- Friendly
- Trustworthy
- Exotic
- Classic
- Trendy
United Kingdom
- Friendly
- Classic
- Fun
- Expert
- Exotic
German
- Friendly
- Classic
- Exotic
- Trendy
- Modern
China
- Fun
- Trendy
- Friendly
- Approachable
- Modern
Australia
- Friendly
- Fun
- Exotic
- Approachable
- Trendy
For more information about the floral industry’s brand and
how to use the research download the full report.