Webinar
Brand Considerations for Market Access
IFPA Webinar
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IFPA Australia-New Zealand were pleased to host Matthew Crouch from SOTO Group, who delivered a webinar for IFPA members titled "Brand Considerations for Market Access". The webinar focussed on the critical role of branding in penetrating diverse markets, with a specific emphasis on Asia.
Matthew discussed the importance of tailoring branding decisions for Asian markets, understanding the nuances and cultural sensitivities that shape consumer perceptions.
Areas covered in the webinar:
- Branding decisions tailored for Asian markets
- Understanding cultural sensitivities and consumer perceptions
- Real-life projects from SOTO Group showcasing strategies for resonating with audiences in Asia and Southeast Asia
- Driving positive brand engagement and market penetration
In the webinar, Matthew provided practical case studies and supplied attendees post-event with a comprehensive "Asia Branding Do's and Don'ts" checklist, equipping attendees with essential insights for navigating the complexities of branding in the dynamic Asian landscape.
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