Webinar

Navigating the Fresh Produce Data Landscape:

Sales-Driven Marketing Insights

IFPA Webinar
August 20, 2024, 1:00 PM

Engage with industry experts to learn how marketing data and analysis can drive your sales success.

Join us to discover how to harness marketing information, commodity data, scan data, and industry trends to enhance your sales strategies and boost consumer engagement. Our expert panelists will share real-world examples and practical advice on using data to increase consumption rates and strengthen retail partnerships.

Equip your sales teams with the essential tools, resources, and insights needed for success.

Register Now

Panelist

Julie DeWolf
Category Partners
SVP, Business Development

Panelist

Alex Jackson
Frieda’s Branded Produce
Vice President Sales & Procurement 

Panelist

Rachel Blake
IFPA 
Global Insights Manager 

Moderator

Angela Sommers
Ten Acre Marketing
Senior Account Manager 
Retired VP of Sales & Business Development
Monterey Mushrooms

Related Resources