Floral
Circana Supermarket Floral Sales Data
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Strong 52-Week Floral Sales, but Slight Dip in April Due to Easter Shift
Floral sales in Circana’s wider MULO+ universe continue to track far ahead of year-ago levels in both dollars and units with strong holiday and everyday demand. The Southeast is emerging as a strong growth region for floral.
STATE OF FLORAL
| Floral Department |
Dollar Sales |
Dollar % Change vs. Year Ago |
Unit Sales |
Unit % Change vs. Year Ago |
| 4 weeks ending 4/21/2024 |
$871.6M | +0.4% | 98.9M | -2.8% |
| 52 weeks ending 4/21/2024 |
$9.21B | +6.3% | 902M | +1.7% |
Source: Circana, Integrated Fresh, MULO, 4 and 52 weeks ending 4/21/2024
Sales by Type
Outdoor plants take over as the number one seller
Whereas potted plants were the top seller in the prior quad-week report, driven by Easter lilies, outdoor plants took over as the biggest seller in the four weeks ending April 21st. Easter signals the official start of the outdoor season and with $203.4 million in sales, outdoor plants increased dollar sales by 1.7%, but unit sales fell short of last year by 2.0%.
Potted plants remained the number two seller, but due to the shift in Easter timing, lost ground in both dollars and units.
TOP PERFORMING COMMODITIES
| 4 w.e 4/21/2024 | Price per unit | % Change vs. year ago |
| Floral Department | $8.81 | +3.3% |
| Outdoor plant | $8.55 | +3.8% |
| Potted plant | $9.79 | +4.1% |
| Bouquet | $12.27 | +1.5% |
| Consumer bunch | $6.54 | -1.0% |
| Rose | $12.52 | -0.2% |
| Arrangement | $28.62 | +3.5% |
| Bulb | $6.63 | +1.8% |
| Holiday | $6.75 | -6.0% |
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