52-Week Floral Department Unit Sales Up Nearly 2% YOY
The combination of solid everyday sales augmented with strong New Year’s and Valentine’s Day results has boosted floral dollar and unit sales into the plus.
STATE OF FLORAL
Floral Department |
Dollar Sales |
Dollar % Change vs. Year Ago |
Unit Sales |
Unit % Change vs. Year Ago |
4 weeks | $620.6B | +11.2% | 70.8M | +7.6% |
52 weeks | $9.145B | +6.5% | 901M | +1.8% |
Source: Circana, Integrated Fresh, MULO, 4 and 52 weeks ending 3/24/2024
Annual floral department sales in Circana’s multi-outlet channels totaled $9.1 billion. These outlets sold 895 million units in the past year. The stellar performance of the past few months have pulled the 52-week view into the plus, with units up 1.8%.
Sales by Type
Potted Plants Overtake Flowers as the Number One Seller
The four-week floral performance was strong across the board. Gearing up for an early Easter on March 31st, 2024, potted plant sales jumped ahead of bouquets and roses. Quad-week sales totaled $114 million, up 17.7% over year-ago levels. However, the earlier timing of Easter means more of the sales would have been pushed earlier into the year, especially potted plants.
Outdoor plants and bulbs, also had a strong quad-week performance in dollars and units.
TOP PERFORMING COMMODITIES
4 w.e. 3/24/2024 | Price per unit | % Change vs. year ago |
Floral Department |
$8.76 |
+3.4% |
Potted plant | $9.77 | +5.6% |
Bouquet | $12.32 | +3.6% |
Rose | $12.84 | +1.3% |
Consumer bunch | $6.39 | +1.0% |
Arrangement | $29.34 | -0.3% |
Outdoor plant | $8.42 | +2.6% |
Bulb | $7.65 | +2.1% |
Holiday | $6.86 | +0.1% |